Family medicine · WordPress
A Booking-First Website Redesign for a Los Angeles Family Physician
A booking-first redesign for a Los Angeles family practice, with full ADA accessibility and healthcare Local SEO.
- Client
- Joseph Escobar, MD
- Industry
- Family medicine
- Platform
- WordPress
- Scope
- Website Redesign, ADA Accessibility, Healthcare SEO
- Year
- 2026
A Practice Whose Website Was Slower Than Its Phone Line
Dr. Joseph Escobar is a board-certified family medicine physician in Los Angeles. Patients were finding the practice, but the site was not making it easy to act, appointment requests took too many steps, the layout was not built for the phone most patients search on, and accessibility had never been addressed.
The goal was a redesign judged on one thing: how quickly a patient searching for a same-day appointment can request one.
Scope of work
- Website Redesign
- ADA Accessibility
- Local SEO
- AEO & GEO
Our strategy
We designed around the appointment request rather than around the homepage, and treated accessibility as a build requirement rather than a post-launch audit.
- 01
Discovery & Research
We looked at how patients actually reach a family practice, symptom searches, insurance questions, location and hours, and built the information architecture around those entry points instead of a traditional practice brochure structure.
- 02
UI/UX Design Iterations
The booking path was shortened and moved into persistent reach on mobile, so the request action is available from any page rather than only from a contact screen.
- 03
Visual Design
A calm, clinical palette with strong contrast ratios, generous type sizing, and clear focus states, decisions that serve both the accessibility requirement and older patients using the site.
- 04
Development
Custom WordPress build with full ADA accessibility work, Local SEO for the practice’s service area, and AI search optimisation so the practice surfaces in answer engines as well as in map results.
Color palette
- #3671E2
- #2D5DDA
- #020F1C
- #E6F0FB
Typography
- MontserratAa Bb Cc 123
- InterAa Bb Cc 123
The services behind this project.
All services- Website RedesignGet a high-impact website redesign that improves UX, SEO, and conversions. DEVMA transforms outdated sites into modern, revenue-ready platforms.Learn more
- ADA Compliance ServicesMake your website ADA compliant and avoid costly lawsuits. DEVMA's accessibility audits and remediation ensure WCAG-compliant, inclusive user experiences.Learn more
- Local SEO ServicesShow up in local search and Google Maps. DEVMA optimizes your Google Business Profile, citations, and reviews to bring in nearby customers.Learn more
Let’s build something better, together.
Need help putting these ideas into action? Whether it’s a website refresh, a full brand strategy, or scaling your marketing, we’re here to help.