Candy brand · WooCommerce

A Custom WooCommerce Store for a Premium Sour Candy Brand

A custom WooCommerce store for a premium sour candy brand, built around a Build-a-Box configurator and a retail store locator.

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Client: Super Sours
Industry: Candy brand
Platform: WooCommerce
Scope: WooCommerce, Custom Plugin Development, SEO
Year: 2026

supersours.com

Super Sours website, designed and built by Devma

Built on

WooCommerce

A Loud Brand That Needed a Store to Match

Super Sours sells premium sour gummies and gushers to a customer who shops with their eyes first. The brand already had a distinct, high-volume personality. What it did not have was a storefront that carried that personality all the way through to checkout, or a way for customers to assemble their own mix rather than buying fixed packs.

The brief was to build a WooCommerce store that felt like the candy, bold, fast, unmistakably Super Sours, and to make the flagship product experience a Build-a-Box configurator that customers could actually enjoy using on a phone.

Scope of work

WooCommerce Development
Custom Plugin Development
Store Locator
SEO, AEO & GEO

Our strategy

We treated the product configurator as the centre of the build rather than an add-on, and designed the rest of the store around it.

01
Discovery & Research
We mapped how customers actually shop sour candy, by flavour and by intensity, not by SKU. That shaped a product architecture organised around flavour identity, and confirmed that a fixed-pack-only catalogue was leaving mixed-basket revenue on the table.
02
UI/UX Design Iterations
The Build-a-Box configurator went through several passes to keep it usable on a small screen: clear running count, instant feedback as items are added, and no step that requires a page reload before the customer can see what is in the box.
03
Visual Design
The visual direction leans into the brand’s loudness, saturated flavour colours, heavy display type, and product photography given room to dominate. Each flavour carries its own colour so the range reads at a glance on a category page.
04
Development
Built on WordPress and WooCommerce with custom plugin development for the Build-a-Box configurator, plus a store locator so customers can find Super Sours in retail. The store was launched with SEO, AEO and GEO groundwork in place rather than retrofitted afterwards.