Motorcycle parts and media · Shopify
A Custom Shopify Store for Harley-Davidson Riders
A custom Shopify theme for 2LaneLife, the Harley-Davidson touring channel, that sells aftermarket parts by bike family and keeps the rides, videos and stories front and center.
- Client
- 2LaneLife
- Industry
- Motorcycle parts and media
- Platform
- Shopify
- Scope
- E-Commerce, Shopify, Development, Web Design
From ride videos to the parts on the bike
2LaneLife rides across the country and shares the routes, stories and gear on YouTube and their blog. Viewers kept asking about the parts on their bikes, so the store sells aftermarket parts from brands like Thrashin Supply, Cobra Exhaust, Saddlemen, Klock Werks, Bell Helmets and Legend Suspension.
Motorcycle parts are only useful if they fit. The store had to make it easy to shop by bike, trust the fitment, and connect the content riders love with the parts they want.
Highlights
- Custom Shopify theme
- Shop by bike family: Touring, Softail, Dyna, Sportster
- Deep part-category mega menu
- Fitment finder with recent vehicles
- Ride-based collections, bundles and clearance
- Wishlist and featured brand sections
- YouTube, blog and Instagram integration
- Rider FAQ on fitment, returns, warranty and shipping
What we built.
- 01
Shop your ride
Navigation built around the way riders think: Touring, Softail, Dyna and Sportster, each with a deep menu of part categories from seats and handlebars to exhaust, suspension and lighting.
- 02
Fitment first
A fitment finder with recently viewed vehicles helps riders see parts for their bike, and a rider FAQ answers fitment, returns, warranty, shipping and install questions up front.
- 03
Collections by ride
Curated collections like Pack For The Long Haul, Night Ride Essentials and Dial In Your Bagger, plus bundles, a 2024+ bagger parts collection and a clearance section.
- 04
Content that sells
YouTube videos, ride blog posts and an Instagram feed sit next to the products, and an email signup brings riders back for new drops.
Design approach
Bold Rubik headlines, warm orange accents and real riding photography, built as a custom theme rather than an off-the-shelf template.
Merchandising leads: best sellers, featured brands and ride-based collections appear early, while wishlist, cart and fitment tools stay one tap away on mobile.
The services behind this project.
All services- Shopify Ecommerce DevelopmentDEVMA designs and builds custom Shopify stores that load fast, convert well, and scale with your catalog, from setup to app integrations.Learn more
- Ecommerce Website DesignDEVMA designs high-converting ecommerce websites with fast load times, intuitive navigation, and checkout flows built to turn visitors into buyers.Learn more
- Digital Experience DevelopmentDEVMA designs seamless digital experiences across web, mobile, and app touchpoints, combining UX strategy and development to boost engagement.Learn more
Want a website like 2LaneLife?
Tell us about your business and goals. We will send a free proposal with a plan, timeline and pricing tailored to you.