Film crew gear · WooCommerce

Multi-Channel Catalog Management for a Film Crew Gear Brand

Multi-channel catalog management for the industry-standard film crew gear brand across Google Shopping, Meta and TikTok Shop.

Visit live site Start a similar project

Client: Setwear
Industry: Film crew gear
Platform: WooCommerce
Scope: Product Feeds, Google Shopping, Meta & TikTok Catalogs
Year: 2026

setwear.com

Setwear website, designed and built by Devma

Built on

WooCommerce

A Legacy Brand Selling in a Multi-Channel Market

Setwear makes the gloves and gear that film crews have treated as standard issue for years. The brand equity was already there. The distribution was not: the catalogue lived essentially in one place, while the audience had moved across Google Shopping, Meta and TikTok Shop.

The work was less about redesigning a store and more about getting a large, technical product catalogue to behave correctly on every channel at once, consistent titles, correct attributes, clean feeds, and no drift between platforms as the range changes.

Scope of work

Product Feed Management
Google Merchant Center
Meta & TikTok Catalogs
SEO, AEO & GEO

Our strategy

We built the channel strategy around a single source of truth for product data, then adapted it per platform rather than maintaining separate catalogues by hand.

01
Discovery & Research
We audited the existing catalogue for the issues that quietly suppress reach, missing GTINs, inconsistent naming, attribute gaps, and variant structures that read as duplicates to Merchant Center. That audit set the order of work.
02
UI/UX Design Iterations
Product pages were restructured so the data each channel needs is captured at the source, which removed the manual reformatting step that had been making feeds go stale between updates.
03
Visual Design
Presentation was kept deliberately close to the brand crews already recognise, utilitarian, high-contrast, built for people scanning specs rather than browsing for inspiration.
04
Development
WordPress and WooCommerce with custom theme and plugin work, feeding Google Merchant Center, the Meta catalog and TikTok Shop. Meta Ads and Google Shopping run against the same feed, and SEO, AEO and GEO work covers the organic and AI-answer side of the same catalogue.