Dessert brand · WordPress

A Brand-Led Redesign and E-Commerce Rebuild for THIC Desserts

A brand-led redesign and e-commerce rebuild for a fast-growing handcrafted cookie brand.

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Client: THIC Desserts
Industry: Dessert brand
Platform: WordPress
Scope: Brand Website Redesign, E-Commerce Architecture
Year: 2026

thicdesserts.com

THIC Desserts website, designed and built by Devma

Built on

WordPress

Growing Faster Than the Site Behind It

THIC Desserts makes handcrafted, real-ingredient cookies, and the brand was growing faster than the website supporting it. The existing site had been built for a smaller range and a smaller order volume, and the product architecture no longer matched how the business actually sold.

The redesign had two jobs: give the brand a presentation that matches the product, and rebuild the commerce layer underneath it so the range can expand without another rebuild.

Scope of work

Brand Website Redesign
E-Commerce Architecture
UI/UX Design
SEO

Our strategy

We started from the product taxonomy rather than the homepage, because the structural problem was going to outlast any visual refresh.

01
Discovery & Research
We worked through the existing catalogue and order patterns to establish how the range should be grouped, what belongs on a collection page versus a product page, and where customers were dropping out of the current flow.
02
UI/UX Design Iterations
Wireframes focused on the path from a social-led first visit to checkout, short, image-forward, and legible on a phone, since that is where most of this audience arrives.
03
Visual Design
The visual direction pairs a soft pastel palette with a confident display face, so the packaging and the site read as the same brand. Product photography carries the page; chrome stays out of the way.
04
Development
Rebuilt on WordPress with a restructured e-commerce architecture, and launched with SEO groundwork so category and product pages are indexable and descriptive rather than dependent on paid social alone.